![]() You won’t find such a wide variety of targeting options on any other ad platform out there.īased on people’s behavior, interest, demographics, connections, age groups, languages, and locations, you can filter out your target audience and show ads to them. Highly-specific targeting is probably the USP of the Facebook ad platform. Want to know why they are choosing Facebook over any other ad platform? Granular Targeting Over the years, Facebook ads costs have taken a whopping jump from USD 135 million to USD 2.26 billion!īusinesses and marketers across the globe are using Facebook to boost their profits and enjoy hefty returns on their investments. Here’s a complete guide to make you a master at Facebook ads, even if you are just a beginner. So why would you miss this golden shot to give an immense boost to your business?īut to make the optimum use of Facebook ads, you need to be crystal clear about the basics and how to run your ad campaign. Just imagine the capability of this incredible ad platform.Īnd with over 2.85 billion active users every month, chances are a significant amount of your target audience is already on Facebook. If you ecountered other errors with click to message campaigns or found other solutions, please leave a comment.If you don’t want to wait months for SEO to kick in, there’s no better and powerful option than using Facebook ads. Do not edit or duplicate preexisting templates, or you will get the error again! ![]() SOLUTION: In order to fix this you need to create a new Message Template and make sure that you have selected “None” for the Customer Actions. Here is a thread about it on Stack Overflow from 2018.Īnd the solution which was working back then:īut this time around the error is shown even for templates created within the Facebook Ads Manager platform, without using any JSON code or chatbots. (#1815471)”Īpparently this had been an issue before and was related to custom Message Templates that we’re using custom JSON code. “Invalid Page Welcome Message for Messenger Destination Ads: The Message Text (page_welcome_message) is invalid for ads with Messenger as destination. The new error message has to do with the ad itself this time and sounds like this: Duplicating it doesn`t work, you will get the same error! Create a new message templateĮven if you recreated the campaign and switched to the new allowed conversions objectives you might find that your Facebook Ads Messenger campaign will still get rejected. SOLUTION: What you need to do is to create the campaign all over again. Now the obvious solution would be to just switch to the new allowed objective of Link Clicks. To continue with this optimization, remove European locations. “ Optimization Unavailable: The Conversations optimization is not available right now for messaging campaigns that target Europe. So this is the reason you will receive your first error, which sounds like this: We used to run click to message campaigns with the Conversation objective. The Start Conversations template can be used instead of the Lead Generation template.“.The Link Clicks optimization can be used instead of the Conversations/Leads optimizations.Changes to your campaign may affect performance. “ You can still run ads that click to message using the following substitutions. Whether your ongoing campaigns got paused/disabled or you set up a new campaign which keeps getting rejected, the first step is to switch to the new conversion objective. Switch the conversions / optimization objective So what can you do to continue to run Messages / Messenger campaigns? Well there are 2 issues you need to solve. This means that certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will be unavailable.“ “Due to new privacy rules in Europe, some messaging campaigns have been paused. Here is what Facebook has officially announced so far: This is because Facebook eliminated the option to optimize the ads that click to message for conversations. ![]() You may have found that your Facebook Ads Campaigns which had Messenger as their destination have been paused late last month or at the begining of December. The reason for this being General Data Protection Regulations (GDPR) which apply within the EU states. Recently Facebook announced that it would be changing how Messenger / Messages campaigns run within the European Union space.
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